LCD Soundsystem soundtracked an advert for Elon Musk’s SpaceX during the 2026 Super Bowl last weekend.
James Murphy and co’s 2017 song ‘Oh Baby’ featured in the promo for Starlink, which is a satellite internet service operated by Musk’s aerospace company (via Stereogum).
The 30-second ad promises “fast, affordable internet” for users “all around the world”. The synthy and twinkling instrumental of ‘Oh Baby’ accompanies clips of rockets taking off, space footage, various nature scenes and more.
Fans have since been sharing their thoughts on LCD’s controversial promo spot, given Musk’s appearance in the latest Epstein files release, his past ties to Donald Trump and the CEO seemingly giving a Nazi-like gesture last year.
In a thread on Reddit – titled ‘not too thrilled about ‘Oh Baby’ in a Starlink commercial’ – one fan wrote: “All your heroes will take the paycheck.” Another said: “Fuck this. Disappointing. You have enough to say no.”
A third user commented: “There is selling out and then there is selling out to this guy.” Someone else shared: “Still love their music but yeah this sucks. Reminded me of that gig they did for that NFT company.”
As the latter post referred to, LCD Soundsystem performed at Bored Ape Yacht Club’s ApeFest as part of an NFT event in New York.
LCD have licensed their music for adverts in the past. ‘Someone Great’ was used in a promo for a Samsung Galaxy Gear smartwatch in 2013, and ‘Daft Punk Is Playing At My House’ was in some eBay spots in 2024.
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