Quintain is preparing to submit plans for a new hotel at the base of the Olympic Steps near Wembley Stadium, but resistance from residents is already building before the formal application reaches the council.

The site has served as a temporary market square and children’s play area since 2022, becoming a regular gathering space for families and community events in the rapidly developing Wembley Park district.

A petition launched by locals gathered more than one hundred signatures within two days, arguing that the proposal threatens a cherished public space and risks damaging the neighborhood’s social fabric.

Campaigners say the development could increase congestion, raise noise levels, and remove one of the few open community areas still available to residents amid extensive commercial expansion.

The petition states: “We grew up surrounded by the vibrant energy of Wembley Park Market Square, a place where families gather, children play, communities connect, and traditions flourish. This is not merely a physical space, it is the heartbeat of our local culture.

“People from all walks of life come together here, united by a rich tapestry of diverse stalls, warm interactions, and a deep sense of belonging. Sadly, this cherished community space is now under threat.

“If approved, this development would have far reaching consequences for both residents and the environment, while permanently eliminating a valued open space that is central to our community life. […] We firmly believe that alternative locations exist which are far more suitable for a development of this nature, locations that do not require the sacrifice of an invaluable community space.”

The plot already carries outline planning permission for either office or hotel use under a masterplan dating back to 2011, which developers say supports the current proposal.

Computer-generated images show the hotel lobby opening onto Samovar Square, with shops and restaurants facing Olympic Way, replacing the temporary installations currently in place.

Quintain has said it will carry out engagement with residents and stakeholders before filing the final application with Brent Council in the coming months.

If approval is granted, construction is not expected to begin until late 2026, with the build projected to last between two and three years.

Local campaigners remain hopeful that early pressure could convince developers to reconsider, pointing to other potential sites nearby that would avoid losing the existing community space.

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