A Saudi-registered Rolls Royce worth £230,000 was recently towed from Grosvenor Square in Mayfair, after being left illegally parked.
Westminster City Council (WCC) launched the action following repeated complaints from local residents.
The crackdown targets vehicles outside the Chancery Rosewood Hotel, which occupies the former US Embassy site.
Council officers say many of the cars, including Lamborghinis and Rolls Royces, are foreign-registered.
Penalty Charge Notices (PCNs) had previously failed to deter owners from leaving their vehicles on the pavement.
Images and footage show a blue Saudi-registered Rolls Royce being towed away.
Other cars were voluntarily moved by owners when council staff arrived.
A WCC spokesperson explained: “The usual approach of issuing PCNs has proven to be ineffective.
The vehicles are foreign-registered, so the chances of recovering the costs are virtually nil.
And the owners of the vehicles, which include Rolls Royce and Lamborghini, are so wealthy that fines barely register.”
Councillor Max Sullivan, Cabinet Member for Streets, said pedestrians should not have to navigate illegally parked supercars.
“That’s why we’ve used our relocation vehicle to physically move these cars out of the way,” he said.
“We will not tolerate dangerous pavement parking, whether it’s a Lime bike or a Lamborghini.”
The council emphasized that wealthy owners ignoring fines had left pavements unsafe for locals and visitors.
The crackdown signals a tougher approach to pavement parking in Westminster.
With foreign-registered luxury cars largely immune to standard fines, physical removal may become the preferred enforcement tool.
Residents in Grosvenor Square welcomed the move, noting that the high-end vehicles often blocked pedestrian access.
Council officials confirmed that further monitoring will continue, and any repeat offenders could face more stringent measures.
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