60% of APEC Gen Zs and Millennials are actively subscribed to loyalty programmes: Marriott Bonvoy survey

A survey by Marriott Bonvoy has found that a majority of Gen Zs and Millennials in Asia Pacific excluding China (APEC) prefer the simplicity of belonging to one comprehensive loyalty travel programme. While 60% of them are actively subscribed to loyalty programs, the challenge of juggling several loyalty programs has led most (57%) to seek out one program that meets all their travel needs.